5/22/2023 0 Comments Make image smaller“With a long legacy in a future-looking sector, we have a unique story to tell and so we have gone on a journey to update our visual branding and properly represent that identity,” says Design Council designer Maryam Atta. However, there isn’t a formal set of rules to follow to keep the carbon impact of branding to a minimum, as with accessibility standards. The sustainability audit took into account broad considerations of how the brand may be applied to communication materials. It all comes down to clarity, usability and impact, which are foundational to good design.”Ĭonsumption must fall: how marketers are getting ahead in sustainability and design Sustainability and accessibility guidelines will help steer the strategy of each piece of communication created from now on. And for the Design Council, it’s a new approach that I hope to see adopted by more brands. Conducting a sustainability and accessibility audit is just the start. The organization believes it may be the first time a sustainability audit has been included in a brand review, which was led by Mia Allers, design lead on gov.uk at the UK Government Digital Service.Īs Allers explains: “When you understand the impacts of what you do, you are more likely to design in a considered and strategic way. The organization says it aims to help set a new standard for graphic design principles that are more inclusive and responsive to the climate emergency and to people with accessibility needs.Īs a result, when overhauling its own visual identity, The Design Council conducted a sustainability and accessibility audit of its own guidelines.
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